An apparent shortage of tires, due to tire plant closings as well as rising demand for low volume specialty tires exists, resulting in automakers paying higher prices while tire
makers gain pricing power.
Continental Tire’s Vice President of original equipment in the Americas, David O’Donnell,
admits they can’t keep up and are “at maximum capacity…all shifts are maxed out.”
To meet the demand, plants in Brazil and Illinois will be expanded and a new factory
built somewhere in North America. The expansions will help, but are not expected to be
in full production until 2013.
Automakers in the U.S. and Canada will buy 62 million tires for new vehicles this year,
forecasted by the consulting firm IHS Automotive. That’s an increase from 55 million tires
in 2010 (almost 12%) – by 2016, that number could rise to more than 79 million units.
Why the decline in tire factories? Before the recession, in 2006 and 2007, four U.S. tire
plants closed. More tire sizes and low-volume specialty lines reduced a standard tire
plant’s capacity and factories. This eliminated close to 71 million units in the U.S.
Now, the increasing costs of rubber, steel and other materials used in the process of
manufacturing the tires have tightened the supplies and driven the costs higher.
Meanwhile, tire manufacturers such as Continental, Michelin North America, Goodyear
Tire & Rubber Co. and others, have raised prices several times over the years to offset
these supply costs. This is a good indicator of what’s going on in the original-equipment
market.